Brand Diagnostic
For brands where the product is better than the presentation.
Your product is real. The sourcing, the craft, the thing that makes it different from everything else in the category. But your platform doesn’t show it. The template, the layout, the copy, the checkout flow: they treat your product the same way they treat everything else. You know the difference. The screen doesn’t.
I find where your brand is hiding what makes your product different. Identity, photography, page architecture, copy, every layer a customer touches. I identify the gaps and give you a prioritized plan to close them.
Most of my diagnostic clients run Shopify stores, but the methodology works on any platform. The problem is structural, not technical.
How It Works
The diagnostic ($5,000) is the starting point. I go through every customer-facing layer of your brand and identify where it’s undermining itself. You get a written report with specific findings and a prioritized roadmap. Then we walk through it together on a call. Two payments of $2,500. Turnaround is five business days.
If I don’t find at least five actionable gaps you didn’t know about, you don’t pay.
The full rebuild ($15,000-$20,000) is for brands that need the fix implemented. Identity, photography direction, page architecture, copy, voice governance. I do the work.
The course ($499) teaches the methodology so you can apply it yourself. Brand decomposition, template analysis, layer-by-layer governance. Self-paced. Available at Joinery.
I take three diagnostic clients per month.
Work
Aiden Jae — Built a fine jewelry brand’s entire communicative infrastructure from scratch: identity, product photography, custom Shopify platform, packaging design. Recycled gold, genuine stones, carbon neutral shipping. The product was real. The platform needed to prove it at every touchpoint.
Encore — Thirteen years as principal architect on an enterprise recruiting platform. Built the front end, design system, and component architecture from scratch. Held structural coherence through three technology shifts and over a thousand deployments across six continents.
Getting Started
Email me what you sell and what’s bothering you about how it shows up. I’ll take a look and tell you if there’s a fit.