I’m a design engineer. I studied visual communication at SVA in the nineties and spent thirteen years as principal architect on an enterprise recruiting platform. Design eye from school. Systems thinking from 1,100 deployments across six continents. I built my own AI methodology along the way, and I work at a pace that doesn’t add up for one person.
I consult on brand coherence. When a product is real but the platform doesn’t prove it, I find where the layers have drifted apart and build the structure so they hold. I teach the methodology at Joinery. And I’m building Journeyman, a show about creative practice across domains.
The work. The writing. The consulting.
The Work
Professional and personal. Same eye on all of it.
Thirteen years holding structural coherence on an enterprise platform. A jewelry brand. Print, music, a novel. Different materials, same way of seeing.
The Work →
The Research
Six whitepapers. Published with DOIs.
Accommodation Design, Input Inversion, Prosthetic Cognition, Semantic Flattening, Lens Extraction, Voice Governance. The methodology formalized and peer-accessible.
The Research →
The Writing
196 essays. Twenty-five years, one operation.
A spiral curriculum tracing the same practice across construction sites, classrooms, enterprise platforms, kitchens, DJ booths, and AI systems. The book in progress.
The Writing →
The School
Joinery. For creative practitioners working with AI.
Task decomposition, input inversion, voice governance. Three weeks on your own real project. The methodology taught, not just documented.
The School →
The Consulting
Brand diagnostics and design engineering.
Your product is real but your platform doesn't show it. I find the gaps across identity, photography, architecture, and copy. Diagnostic, rebuild, or course.
The Consulting →