Work
Different materials, same eye.
This Site
Three years of thinking compiled into what you're reading. The tools described on this site are the tools that compiled it. The methodology is visible. The eye is what holds it together.
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Encore
Thirteen Years Holding Structural Coherence on an Enterprise Platform
Thirteen years on one enterprise platform. I saw Silverlight was doomed, made the case for the browser, and have maintained structural coherence through three technology shifts. Design system, information architecture, AI adoption. The hard part isn't building something. It's keeping it coherent while everything around it changes.
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Aiden Jae
Seeing What Makes a Brand Different and Proving It at Every Layer
A fine jewelry label with real substance and no way to put it in front of anyone. The first question was what made this brand different from everything else in the category. Then making sure every layer of the system proved it. Identity, photography, packaging, platform. One coherent argument.
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Altrueism
Transparency as Visual Architecture
Echo & Bone
Symbolic Taxonomy of Archetypal Patterns
New City
Registration Architecture Applied to Prose
PressWorks
Terminal-Native Print Production
Versograms
Song Lyrics as Typographic Architecture
Photogeography
Format-Locked Visual Archive
Release
Acoustic Record, 2011
Order of the Ætherwright
Symbolic Structure for Creative Work
The Art Department
Headless Design Pipeline for Print-Ready Output
Lionfish Music Group
Diagnosing a Failed AI Implementation